Thursday, 24 March 2016

AMP Websites and Web Presence Optimization



AMP WEBSITES


On Google’s blog, Google announced in its blog that AMP pages now appear in mobile search results.


What is AMP?


The AMP (Accelerated Mobile Pages) task is an open-source activity expecting to enhance the execution of the versatile web. It was propelled by Google last October. AMP strips out the greater part of the components which cause website pages to stack slower on cell phones.
For instance, Java Scripts, pointless navigational elements, and a considerable measure of customary promotions; HTTPS is obligatory for AMP pages.


On February, 24th, Google declared that AMP pages will be shown in portable list items. Presently when you hunt down a story or theme on Google from a cell phone, pages made with AMP will show up when noteworthy in the Top Stories portion of the recorded records page.
Any story you read will stack quick—and it's definitely not hard to look through the article without it taking dependably to load or bobbing all around as you read. It's additionally simple to rapidly flip through the query items just by swiping starting with one full-page AMP story then onto the next.


AMP is ideal for browsing the web on cell phones since site pages worked with AMP load a normal of four times speedier and used 10 times less information than copy non-AMP pages. As a rule, they'll charge right away. Itthe way using on the portable web ought to be—quick, responsive and fun.   It also improves Web presence optimization as it makes everything enough swift and easy.


AMP pages will be highlighted in the portable query item pages with this marker:


Who uses AMP?


Right now, AMP is essentially used by distributed and innovation organizations. AMP is, for the most part, focused on towards news articles. The SEO professional blog likewise underpins AMP.


Do you need to alter your website pages?


As of now, AMP is an investigation, though a major one. One cannot tell whether AMP will succeed or not. Directions on the most efficient method to make your site pages AMP prepared can be found here. If you use Word Press to make your site pages, this module can help you.

AMP is not fundamental for general sites. Numerous different things are significantly more imperative to ensure that your site pages get high rankings on Google. SEO experts use various instruments that offer you to enhance the web crawler permeability of your web some assistance with paging.

Saturday, 19 March 2016

Google Explains How to Search Console Reports Work

Why are the reports in the Google Search Console delayed?


Sometimes some reports from the Google Search Console reporting get delayed and this post is to talk about how it works. One reason for the delay is because of idleness from crawling to reporting and per-URL crawling rates contrast.
With respect to the totaled reports in Search Console, there are two-time parts incorporated that one ought to think about:
Inactivity from crawling to reporting, it takes a couple of days and sometimes a week for Search Console to show information after it has been crawled. Different procedures keep running over the information, and Search Console tries to mirror the last state — which can take a touch of time to get. This is mainly unmistakable with an unexpected change, for instance, going from no AMP page to stacks of AMP pages. 

Crawl rates Per-URL varies. Some URLs are crawled at interims, others each couple months, and some around the center. Going from all URLs are broken to all URLs are settled (which is incredible when you have a way to deal with that!), will take some a while to drop to "zero errors" in the amassed reports. Numerous website admins definitely realize that the Google Search Console information is postponed by two days or more; this explains why that is the situation.
Accelerated Mobile Pages AMP task is an open-source activity planning to enhance the execution of the portable web. It was propelled by Google last October. Basically, AMP strips out the vast majority of the components which cause website pages to stack slower on cell phones. For instance, Java Scripts, remaining navigational elements, and a considerable measure of customary advertisements; HTTPS is required for AMP pages. This has a tendency to enhance the vicinity web advancement for most Google client.


 In summary, it requires speculation for the data to get to the Search Console by:

(a) The time it took Google to send the data from the crawling office to the interest console division 

(b) The way that unmistakable URLs on a site can be crawled less or all the more as frequently as could reasonably be expected.

Check your Website status with Presence Factor.

Sunday, 13 March 2016

Google deals with 65% of the 35,000 user-generated spam reports a month



Google prevents most spam from reaching its users, but if an unwanted message makes it through, it can be reported as spam.  And quite a lot of times, some Google users report spam now and then.  The rate of these reports has grown so high that
Google has to take action on them as often as they come in. Google's Juan Felipe Rincon, however, shares statistics on how many spam reports Google receives from users and how serious they take these reports and how often they act on them.
It is a known fact that spams are a huge danger to a business such as Google, and it might entirely put users off and make users decide not to use the service anymore. So as a business, it is imperative for Google to protect the interests of its users as no user feels secure with a lot of spams coming in every time.
   Spams affect the web presence of Google users and these users do a lot of work to do a proper job of web presence optimization and the presence of these spams diminish their efforts to rank high in Google searches. It is however entirely laudable that Google tackles this challenge head on in a bid to make things easy and seamless for themselves and its users.
It shows they know how to handle their business. With the elimination of spams, users can now get their efforts’ worth in their web presence optimization.
In the “Google Manual Actions” panel, at SMX West, Juan Felipe Rincon from Google said that Google deals with 65 percent of the 35,000 user-generated spam reports submitted to Google monthly.  And out of those 35,000 submissions, 65 percent are spam, so then users take action on a physical basis for those reports.
In most cases, these spam reports are prioritized, and a manual selection relies on how critical they can be on their clients, Google searchers and when the reports are submitted by users who provide enough spam reports. Juan Felipe Rincon further included that a few clients are good at spam reporting, and all good spam reports presented by their users will be organized.
Out of curiosity, some users asked why they did not act on 100% but 65%. Basically, Rincon said that the rate of reports which does not require any action is mostly not spam.  Speaking further, Rincon said that while around 80% of the reports will return as being spam, it's just 65% of them that require manual action to be made. 20% of the reports produced are not spam.

Wednesday, 2 March 2016

Attention! Removed Ads From The Search Results Page Can Affect Your Adwords Budget!



Google recently removed text ads from the right-hand side of search results and simultaneously, we will now be able to see four ads to show just above the organic results although this is only on a slight percentage of highly commercially relevant queries.
The ads that appear below the results are unaffected by this change, and with those ads below this results, we can now have a maximum of seven text ads showing at the same time, on a single page. This is a decrease from 11 ads which used to be there when you include the ones that showed on the right in the previous arrangement.
This update is to improve ultimately user’s web presence optimization experience on Google search and to make that experience steady across all devices. From statistics, the majority of searches happen on mobile these days and Google search page on mobile view does not have a right-hand-side-ads.
For a long time, from statistics generated from the number of clicks each ad attracted, it was observed that text ads on the right rail were simply less useful than they should have been; that is, users didn’t click on them as much as other ads and when users don’t click on things such as ads, it means it simply isn’t what they are looking for.
By showing fewer ads, users are able to interact more with what Google has to offer on search results pages and with this development, the change would benefit users who increasingly search across devices. Also extensive testing on a desktop has provided lots of data about how this movement affects ad performance.
The data has shown a lot of things such as how the change is neutral for small advertisers. Some have expressed concerns over the fact that the number of adverts being reduced ultimately makes small advertisers priced out of the ad slots and since the launch of the new layout, small businesses haven’t seen much of a change in clicks.
With this new design, the vast majority of PPC advertisers are better off and this achieves a genuine intent of this change to provide useful results like web presence optimization without any adverse effects on advertiser performance.
As an advertiser, however, there are certain steps and measures to take to ensure you don’t entirely miss out on the great features and advantages of the new change. These steps are:
Monitor your performance reports
Watch out for your offers and spending plans
Empower all augmentations that work well for you
Keep on concentrating on composing great advertisements


Finally, refine your AdWords focusing on if expanded rivalry turns into an issue.


Monday, 2 December 2013

Do you really need to change your domain name?


Yes, you’ve heard it! You can indeed change your domain name and keep your SE rankings. There are several steps in achieving this.

 

 

 

The first two steps in achieving our goal of changing the domain name but keeping our bellowed rankings is to register the new domain or purchase an old domain, next you need to upload a “coming soon” page,,  transfer the little bits of your website, upload pages to the new  domain, and redirect the old pages to the new ones. 

Sounds easy enough?  That’s what we thought. Next you need to get into the Google webmaster console and use the “change of address” tool. Update your important back-links, and optimize. Patience here is crucial. If you follow these steps you will gain rather than lose. 

The loss of organic traffic will not affect your SEO status much. Keep in mind that a change of domain name should be avoided, and is the last option.


 


Wednesday, 27 November 2013

SEO as a holistic practice

SEO is becoming a much more holistic practice than before. Our experience with the clients shows how they are resistant to change, in the technology driven world, a change in strategies occurs every few months, sometimes weeks. 


Now, SEO will need to have a hand in all things marketing in order to ensure that all of the hard work and investments a company makes are seen. here are a few things that we need to continue stressing though. No matter he change in strategies, in order to have advantage over your competition you need to structure your flexible strategy around a skeleton of following founding elements:

  • Intelligent Keyword Research & Onsite Optimization
  • Complete Local Places Pages
  • Encourage Online Reviews
  • Accurate Citations & Business Directory Listings
  • Links & Social Signals
 

Monday, 25 November 2013

Content, Links, And Social Media

In the past year, success in SEO has been based on  how businesses were putting together robust combination strategies that brought together an integrated web of great content, credible links, and social signals. 

Each of these parts are interrelated and are of great value to the readers.  This enabled businesses to build their authority and brand value. 

 

The first step towards reaching an effective SEO strategy is the site content and structure of the content. The way you organize and optimize your content should be governed by five aspects: 

i) keyword research, 
ii) content optimization, 
iii) user experience, 
iv)site design, and 
v)the presence of a blog with great content  updated frequently.

We will go more into depth with each of these in the following few dys, so stay tuned!

Link building is the second step you must overcome, SEO is a never ending process, as we emphasized multiple times, and so is linkbuilding, the second pillar of a successful SEO plan.
Links give Google an important heads up,  another site or reader found material on your webpage valuable and relevant  for them, the users, to link to it. The more links you get, the more valuable your content is. More likes builds trust and authority. This makes your pages  to rank higher, and eventually creates more traffic.

Nowadays social media has transformed and changed SEO. social signals and consumer behavior have direct impact on how SEO is planned and how sites are ranked in SERPs. ,


Sunday, 24 November 2013

SE ranking indicators

Domain Level Anchor Text describes anchor text metrics—both partial and exact match—about the root domain hosting the page. Anchor text correlations for both partial and exact match remained quite large across our data set.

Domain Level Brand Metrics describes elements of the root domain that indicate qualities of branding and brand metrics.

Domain Level Keyword Agnostic relates to the entire root domain, but don't directly describe link or keyword-based elements. Instead, they relate to things like the length of the domain name in characters.

Domain Level Keyword Usage cover keywords that are used in the root or sub-domain name and how much impact this might have on search engine rankings.


Domain Link Authority Features describe link metrics about the root domain hosting the page

Page Level Anchor Text describes anchor text metrics—both partial- and exact-match—to the individual page (e.g., number of partial-match anchor text links, exact-match links).

Page Level Keyword Agnostic describes non-keyword usage and non-link metrics features of individual pages such as length of the page, and load speed.

The data measures the relationship between the keyword and the document-both with the TF-IDF score and the language model score.

 

Thursday, 21 November 2013

Evaluating and Overhauling Your SEO Strategy

Years ago, a good way to get your site ranked at the top of the search results was to put a lot of keywords on your web page and then hide them by making their color match the page’s background. If you’re optimizing your website, changes to SEO tactics and strategies shouldn’t be worrisome.
Naturally, your business needs a comprehensive audit from time to time. Evaluating and fix what isn’t working is natural, so doing the same thing when it comes to your website’s optimization strategy shouldn’t be a foreign concept.
Back in 2012, Google made over 500 updates to its search algorithm and here’s how to initiate your SEO evaluation and overhaul your strategy.

First off, you need to audit your inbound links
Before, the more links you had, the better your rankings were, this way companies figured out massively scalable link spam strategies, blasting forums and blogs with nonsense to create links.
Google caught on to these scams and started penalizing websites that engaged in these tactics. An inbound link profile audit, followed by removal and disavowal is needed from time to time.  The goal is to identify bad links that are pointing to your website, and get them removed.
Next you need to audit your website from a technical SEO perspective.

Once you’ve identified and removed spam inbound links, it’s time to look at your website from a technical perspective. Is your website crawlable by search engines, is the content organized, does it load quickly? What about your title and meta tags as well as your HTML and an XML sitemap?
Last but not least, you need to evaluate your content strategy.

 This video by Matt Cutts is a great source of information on awesome content.  

Overhauling your content strategy doesn’t mean you should simply write up a bunch of new blog posts and queue them up for publishing.

Wednesday, 20 November 2013

Banner ads on branded search results

About a month ago , a popular SEO related website  published that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introduction of banner ads is a noticeable change for the company. Here is what we managed to find out for you.




What about image banner and text listings?

Despite appearances, the ad is comprised of the image banner only.

What about the box around the banner ad and the organic listing if it’s not one ad unit? 

The outline with the “Sponsored” tag inside does make it appear that the banner image and text listing are part of one giant ad.

Can users click on the banner ad?

Clicking on the banner leads users to the advertiser’s website.

The banners are showing...what?

A Google source referred to this test as a “brand image experiment” when speaking with the Synrgy folks.

What advantage does this type of branded banner give advertisers?

The banners allow brands to take over the ad space on branded search queries and essentially present a branded search results experience.

Why a sudden change on Google’s past stance on banner ads?

Several years ago the company promised banner ads would never come to web search, saying:

What advertisers are participating?

The test is currently live with about 30 advertisers. Including the giant, Virgin America.

How large is this test?
 
The banner ads are showing for less than 5 percent of search queries.

Has Google officially commented?

A month ago Google was running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries.