We offer you everything that you need to outperform your competitors. We
offer you tips and tricks on how to optimize
your site for Google's algorithm today and beyond.
& Implement Marketing Basics
First off, you need to start with
a plan. Search engine
optimization (SEO) in essence is
marketing. Marketing on the web, with a good plan and well planned
short-term and long-term outcomes, metrics that matter and competition for
marketing dollars. There are about seven basic marketing questions every
business owner who wants to outrun his/her competitors has to know:
i.Your field, your expertise?
ii.What is your differentiation?
iii.What will attract the users to
your product or service?
iv.What is your focus group age,
gender and location wise?
v.In relation to the latter, what
message will best reach out to them?
vi.Who is your likely competition?
vii.Why should Google rank you higher
than your competition?
Another important step is to do thorough research
and to categorize, or rather, segment your audience. It is important to note
that you have to set realistic, achievable goals, and then, monitor your
efforts and success.
You need to have a planned, and a well thought off
strategy for your content. This includes topics, timelines, editorial
calendars, distribution, public relations plan, scheduling and frequency.