Google Analytics as a great tool to help optimize your site
Google Analytics is a great, free tool that you can use to optimize your web presence. When using Google Analytics you should pay attention to two main areas:
1.
Traffic sources, SEO – connecting with your
Google Webmaster account and Google analytics you are able to see your SEO data
via webmaster tools. E.g. , you can see the words that bring you traffic.
2.
Content Overview shows you which pages are
getting the most traffic. Knowing what
content is most attractive to your audience motivates you to create more
content in this area and to help increase traffic further. You can optimize
this new content based on similar keywords.
3.
Bounce rate is a visit to your site and then
leaving without going any further. Reasons behind a high bounce rate: using
mobile service, irrelevant content, or a blog post - so that the visitor is not interested or
there are no clear indicators of action to get them click trough the rest of
the content. The bounce rate is relevant to look into improvements in content
lead visitors to spending more time on the website, and eventually, to more
visitors.
