Follow a simple list of threeindicators that will keep you on track:
In PPC terms, this would translate to techniques like keyword choice, targeting, and bidding. It’s all aboput delivering the right message to the right audience at the right time.
· Cost Per Conversion
· Conversion Rate
· Revenue Per Conversion
· Average Position
· Average CPC
ROI can be the value of your pageviews, leads, etc.
Install Conversion Tracking and Analytics tools, this will help you keep a pulse on important numbers like total revenue, total cost, and advertising cost.
· Returning Visitors
· Returning Visitors Revenue
· Building loyalty through repeat purchases, incentives, and promotions.
· smart and targeted remarketing campaigns, and analyze their path to determine why the user conversion didn't occur, identify the obstacle.